Tag Archives: No 1 insurance in malaysia

Prudential’s No. 1 in Malaysia Life Insurance Market 2009

prudential no 1 - Prudential's No. 1 in Malaysia Life Insurance Market 2009

PRUDENTIAL Assurance Malaysia Bhd saw its life insurance new business sales increase nine per cent for financial year 2008.

It posted some RM659 million in new business annual premium equivalent, which consists of regular premium sales plus one-tenth of single premium insurance sales.

New business sales for financial year 2007 were RM606 million.

The growth is for life insurance and takaful contributions generated for the same period.

Prudential said in a statement it has attained the top position in the Malaysia life insurance market.

“Despite challenging market conditions, Prudential has remained resilient by growing its market share to achieve No. 1 position,” said Prudential Assurance chairman Tony Wilkey, also Prudential Corp Asia’s chief executive.

The growth was attributed to Prudential Assurance’s transformation efforts which included accelerating development of wealth planners and agency distribution and innovative product launches.

“We will continue our agenda into 2009 to expand our wealth planner team, enhance agency productivity, introduce appealing products, and to further enhance our customer service delivery,” he said.

Source

Prudential's No. 1 in Malaysia Life Insurance Market 2009

prudential no 1 - Prudential's No. 1 in Malaysia Life Insurance Market 2009

PRUDENTIAL Assurance Malaysia Bhd saw its life insurance new business sales increase nine per cent for financial year 2008.

It posted some RM659 million in new business annual premium equivalent, which consists of regular premium sales plus one-tenth of single premium insurance sales.

New business sales for financial year 2007 were RM606 million.

The growth is for life insurance and takaful contributions generated for the same period.

Prudential said in a statement it has attained the top position in the Malaysia life insurance market.

“Despite challenging market conditions, Prudential has remained resilient by growing its market share to achieve No. 1 position,” said Prudential Assurance chairman Tony Wilkey, also Prudential Corp Asia’s chief executive.

The growth was attributed to Prudential Assurance’s transformation efforts which included accelerating development of wealth planners and agency distribution and innovative product launches.

“We will continue our agenda into 2009 to expand our wealth planner team, enhance agency productivity, introduce appealing products, and to further enhance our customer service delivery,” he said.

Source

No 1 Insurance in Malaysia and Asia. Trusted Brands 2008 and 2009 Gold Award

prudential no 1 - No 1 Insurance in Malaysia and Asia. Trusted Brands 2008 and 2009 Gold Award

Prudential Assurance Malaysia Bhd has been named one of the most trusted brands in Malaysia in the Reader’s Digest Asia Trusted Brands survey 2009. Prudential won the gold award for the insurance category in Malaysia.

Reader’s Digest Asia group advertising director Simon Cholmeley said the ultimate measure of success for any brand was the level of consumer trust and confidence it enjoyed.

“The winners of the awards are the leaders in their categories – the top choices of consumers. These brands have proven their commitment to quality, value, innovation, and to answering consumers’ everyday needs,” he said at the award giving ceremony here yesterday.

“In today’s increasingly complex market, consumers need an objective benchmark to refer to when making a purchase decision. It helps to know which brands are most trusted by other consumers,” he added.

The awards were given based on the Reader’s Digest Asia Trusted Brands survey, which reflected affluent Asian consumers’ choice of their most trusted and favourite brands.

Deputy International Trade and Industry Minister Datuk Mukhriz Mahathir presented the awards.

The survey was carried out by research firm The Nielsen Co, with respondents voting for their most trusted brands in 43 categories of products and services.

The brands were assessed and ranked quantitatively and qualitatively based on six determining factors: trustworthiness and credibility, quality, value, understanding of customer needs, innovation and social responsibility.

According to the survey, 79% of Malaysian respondents said a brand’s social responsibility performance was an important factor in their purchase decisions.

Paper article for Trusted Brands 2008

prudential 2008 - No 1 Insurance in Malaysia and Asia. Trusted Brands 2008 and 2009 Gold Award